blogging
Check our blog entries. You can search by words, sort results by date or name, and also filter entries based on their publication date.
Omnichannel vs. multichannel marketing
Omnichannel and multichannel marketing may seem like similar concepts, but companies must understand and differentiate between them to choose the best option for their business.
Job jumpers, the new workers
A job jumper is a professional profile that frequently and voluntarily changes companies or sectors. They are an upward trend in the job market, especially in digital industries.
Subsidies for the promotion of innovation
Public call for grants to promote innovation through the development of events that promote technological innovation, with a total allocation of 1,500,000 euros.
Incorporate Business Intelligence into your business
Business Intelligence (BI) contributes to improving the decision-making process in organizations. It refers to the strategies for transforming data into information and knowledge.
Factors that drive entrepreneurship
The key factors of entrepreneurship are financial-numerical training and self-confidence. Training in both factors is essential to ensure that the entrepreneurial ecosystem grows and is more competent.
How to make a press kit
Its objective is to show the commercial scope of a brand, increase credibility in the media and facilitate the effective transmission of messages.
Currently the main format of the kits is electronic.
Why and how to register a trademark
A design, an idea, a project... record everything you can because any element can be part of your brand, and it will also be what identifies you in the market and differentiates you from the competition.
Freelancers and how to sell on Amazon
Amazon claims that the 75% of the Spanish freelancers who operate through the platform managed to export their products outside of Europe. In addition, 15% of e-commerce sales in Spain in 2021 were made through this platform.
The internationalization of companies
The internationalization of a company is a process with which an organization operates in a foreign market and is increasingly common among SMEs, in a world of economic globalization.
gazelle companies
Did you know that Apple, Meta or Amazon were gazelle companies? The evolution of gazelles is disparate: continuing to grow rapidly, slowing down their growth or being “eaten” by other organizations.
The term was coined by the American economist David Birch, a researcher at MIT.
Subsidy for the promotion of hiring
The Employment Agency offers a subsidy to promote employment in the city of Madrid. Check the call and the requirements to be a beneficiary company.
The application period ends on August 31.
Entrepreneurs and post-pandemic business models
The 70% of a startup's success is related to factors external to the founders.
The 85% of startups do not survive in time.
The mortality rate of new projects is very high, few exceed 3 years of life.
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