- \»Discover the magic of Christmas in the markets of Madrid\» is the municipal campaign that seeks to encourage consumption in these establishments
- "We cannot forget the role that good food and gastronomy play in the celebration of Christmas," says Dolores Flores.
- It is present on monoposts located on the main access roads to the city, on 125 bus shelters and on posters distributed in the 46 city markets, senior and cultural centers.
- It also includes 12 Christmas concerts between December 18 and 24 in as many markets
- It complements the campaign \"Go shopping in the Madrid of lights\", which aims to encourage hospitality and commercial activity
The Madrid City Council, through Madrid Emprende, and the Ministry of Economy have launched two campaigns to promote the markets during the Christmas holidays. The municipal initiative is called \"Discover the magic of Christmas in the markets of Madrid\", while the second, \"Come to your market at Christmas too\", is national. The coordinator of Economy and Employment, Dolores Flores, participated today in the presentation of the municipal campaign in the Santa María de la Cabeza market.
Flores has highlighted the importance of administrations collaborating and jointly supporting the consolidation of markets as benchmarks for local commerce. \"They are centers of social life in the neighborhoods,\" said the coordinator.
The menu of commercial proposals and opportunities in the metropolis is very extensive: competitive prices with great freedom of business hours; specific promotions of product and service promotions; good performance in the communications network and consumer facilities; excellent quality and capacity in the offer of the restaurant and hospitality sector.
This City Council campaign joins another municipal action, \"Go shopping in the Madrid of lights\", which seeks to encourage hospitality and commercial activity and encourage consumption, reminding everyone that the city and its establishments, decked out in light and color are waiting for you.
\»Discover the magic of Christmas in the markets of Madrid\» reinforces and complements the commitment to boost consumption. In this, all the protagonism is for the municipal markets. In the words of Dolores Flores, \"if Christmas lights and shopping cannot be missed at this time of year, we cannot forget the role that good food and gastronomy play in the celebration of Christmas.\"
The commerce of Madrid, a showcase of Spain
With the arrival of Christmas, Madrid is filled with light, color, joy and activity, inviting neighbors and visitors to discover all the attractions of the city. Walk its streets and squares, visit its markets, its restaurants, bars. These are favorable dates to \"enjoy the pleasure of buying, giving and sharing cherished moments with family and friends\", in which \"the value of Madrid stands out, more than ever, for the consistency and richness of its commercial offer and leisure\".
For the city government, Dolores Flores recalled, Christmas constitutes an excellent opportunity to promote commerce, which these days is configured as the largest showcase in Spain, the most popular and varied. In Madrid there is everything, just visit the markets and the main commercial areas of Madrid: the history and tradition of the Plaza Mayor, Preciados or Gran Vía; the avant-garde and youth of Chueca and Fuencarral; the luxury of the Salamanca neighborhood; the alternative proposals of Malasaña and Ballesta, the art and history of Las Letras, or the jovial and university atmosphere of Princesa.
Nor should we forget, indicated the Economy Coordinator, \»the commercial areas that are very close to our homes or our workplace and that, although they are far from the most touristy neighborhoods of the central almond, await us in Bravo Murillo , Alcalá, General Ricardos, Delicias or San Cipriano\».
Resources used
\»Discover Christmas in the municipal markets\» uses different resources to reach Madrid residents and tourists: street furniture (monoposts) located on the main access roads to the city, until January 6, 2015; 125 bus shelters until January 4; posters in the city's 46 markets, municipal headquarters, senior and cultural centers; 12 Christmas concerts between December 18 and 24 in as many markets…
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