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Trends in social networks

• When planning your actions or digital campaigns, keep in mind the trends in social media These are some prominent trends in social networks that should be taken into account in digital marketing strategies and campaigns: Premium content created by the user The content of the Users are more creative than brands. In fact, social network users are more attracted to this type of content, genuine and organic. With this in mind, brands can choose to share their customers' posts and engage more with user-created content. TikTok sets trends The popularity and number of downloads translate into surprising figures, but this social network has also broken the rules in the type of content. And all brands should find their place on this platform and take advantage of social selling. TikTok has revolutionized the type of content that users want to see: immediate, innovative information and in the shortest possible time. Influencer Marketing Influencer marketing strategies are still up and running. Consumer preferences have led to new rules and increased regulation among influencers. This achieves the creation of a more solid strategy, with better results and less risk for brands. In fact, micro-influencers (from 10,000 to 100,000 followers) will have greater authority in the purchase decision of their audiences, offering the best combination of engagement and influence. Video is king Video content is preferred by users, especially short ones. This type of content stands out with a vertical format, since it adapts to the mobile screen, where users watch more videos. Brands can create original content for their products and also participate in the generation of entertainment content that is more fun and less commercial. LinkedIn more personal The platform has become the business and work platform par excellence. But, in recent months, user content has shifted towards a more personal perspective. The more human touch is on the rise, even though the subject of the content is professional. New search engines And finally, social networks are becoming the new search engines: hashtags are losing strength and keywords are gaining relevance. This change is a consequence of the fact that users do their searches directly in the search bars of social networks. For this reason, it is important to integrate the SEO strategy into the publications of corporate social networks.

Summary

  • When planning your digital actions or campaigns, keep in mind the trends in social media

 

Here are some prominent social media trends to consider in digital marketing strategies and campaigns:

Premium user-created content

User content is more creative than brand content. In fact, social network users are more attracted to this type of content, genuine and organic.

With this in mind, brands can choose to share their customers' posts and engage more with user-created content.

TikTok sets trends

The popularity and the number of downloads translate into surprising figures, but this social network has also broken the rules in the type of content. And all brands should find their place on this platform and take advantage of the social selling.

TikTok has revolutionized the type of content that users want to see: immediate, innovative information and in the shortest possible time.

Marketing of influencers

The strategies of influencer marketing they keep going and working. Consumer preferences have led to new rules and increased regulation among influencers. This achieves the creation of a more solid strategy, with better results and less risk for brands.

In fact, the micro-influencers (from 10,000 to 100,000 followers) will have greater authority in the purchase decision of their audiences, offering the best combination of engagement and influence.

video is king

Video content is preferred by users, especially those of short duration. This type of content stands out with a vertical format, since it adapts to the mobile screen, where users watch more videos.

Brands can create original content for their products and also participate in the generation of entertainment content that is more fun and less commercial.

more personal LinkedIn

The platform has become the business and work platform par excellence. But, in recent months, user content has shifted towards a more personal perspective. The more human touch is on the rise, even though the subject of the content is professional.

New search engines

Finally, social networks are becoming the new search engines: hashtags They are losing strength and keywords are gaining relevance. This change is a consequence of the fact that users do their searches directly in the search bars of social networks.

For this reason, it is important to integrate the SEO strategy into the publications of corporate social networks.

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