Following the success of last year, Kitchen Channel and the Madrid City Council, through the General Directorate of Commerce and Entrepreneurship, have once again joined forces to support local commerce and traditional markets through a joint foreign campaign called \”Mercados de Madrid: We cook with you\”. With it, it is intended to raise awareness about the importance of these establishments in the local economy.
On the occasion of this agreement, the chain has traveled to different spaces in the capital to shoot new deliveries of I love my market. The markets of Beautiful valley, Anton Martin, Vallecas, Chamberí, Peace, wonders, LaGuindalera and Saint Paschal are some of the locations chosen for the recording of these premiere pieces
Thanks to this campaign,as recipes of We cook with you They will be more at hand than ever. The people of Madrid will be able to enjoy them on public transport thanks to the perching that will be installed on various bus lines in the city. In addition, the agreement includes the placement of more than 1,000 posters on streetlights, shelters and buses throughout Madrid to remind consumers of the important role that markets play in the social, cultural and economic life of the different Madrid neighborhoods.
The signing of this agreement coincides with the premiere of the new season of We cook with you, where chef Sergio Fernández reinterprets the recipes that different shopkeepers and buyers send him. The chef adds his touch to the different dishes and reveals some tricks to surprise the rest of the diners.
Enter and discover the markets of Madrid!!
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