Conference on "Franchises as a business opportunity"


Madrid Business Forum wants to offer knowledge tools on the subject of franchising, as an opportunity that can represent an evolution for retail commerce.

In this day we will have the opportunity to discover everything about franchises from the hands of the franchisees themselves and with the help of experts in the sector. José Manuel Fernández, coordinator of the Trade Table, for whom the  Small merchants need to have new instruments that allow them to compete with the big ones in the sector so that their competitiveness is increased and their stability is not affected, offering them training,  studies, brands, and other tools such as the franchise model that can be very useful.

Likewise, Eduardo Abadía, Executive Director, will participate as experts Spanish Association of Franchisors, and Andrea Lazzari, president of the Award for the Best Franchisee in Spain, the Best Franchise of the World.

From 10:00 a.m. to 12:00 p.m. we will have the opportunity to learn what franchising is, how it impacts the current business system, and how small businesses can take advantage of its advantages to transform their business model. We will have the presence of franchisees from some of the most important consolidated brands in the market who will tell us about their personal experience.

The conference will take place in the assembly hall of the headquarters of the General Directorate of Commerce and Entrepreneurship, C/ Príncipe de Vergara, 140 Madrid

Free admission, prior registration: