The Vallehermoso municipal market hosts the final of the Jägermeiser Fashion Contest


 Organized by Jägermeister in collaboration with the European Institute of Design (FDI), the contest was born with the aim of renewing the uniforms of the brand ambassadors and promoting emerging talent in the fashion sector.

 During the celebration of the final, to which only four designers arrive, a a parade through the market in which all the proposals were presented.

 In addition, the evening was enlivened by the DJ “La Zowi” and featured actor Brays Efe as master of ceremonies.

 Some of the requirements that the outfit must meet official are: adapt to the different times of the year, be valid for both sexes, comfort and the possibility of adaptation so that workers can bring their own style.

 Suits must also be transgressive as well as elegant and sophisticated, something that the jury of the contest will take into account.

 This appointment was presented as a great opportunity to meet a new face Vallehermoso Market, a clear example of how the Madrid markets have been able to adapt to the new times without neglecting tradition.

 Located in the district of chambery, this market works like a well-oiled machine: the greengrocers and butchers, the fishmongers and the chicken shops fill the pantries and refrigerators of the neighbors and also feed the stoves of the bars and small restaurants.

 The market has in one of its wings a permanent farmers market, in which the producers of the region offer tasting and sale of their products directly to the public and without intermediaries.